Las Vegas – Pure Simulacrum

“When one sees Las Vegas at dusk rise whole from the desert in the radiance of advertising, and return to the desert when dawn breaks, one sees that advertising is not what brightens or decorates the walls; it is what effaces the walls, effaces the streets, the facades and all the architecture, effaces any support and any depth, and that it is this liquidation, this reabsorption of everything into the surface. . . that plunges us into this stupefied, hyperreal euphoria that we would not exchange for anything else, and that is the empty and inescapable form of seduction.” – Jean Baudrillard